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Alert Today Alive Tomorrow

The “Alert Today Alive Tomorrow” campaign is presented via TV, radio, social media, transit advertising, local education, and enforcement activities. In 2013, the media campaign was rolled out in the ten Florida counties with the highest numbers of pedestrian and bicyclist fatalities and injuries. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.