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Discover Your Role



Discover Your Role

Everyday in our journey we come in contact with hundreds of people and each one is someone’s son, daughter, wife, husband, father or mother. In this journey, we have our roles. May we never forget the critical role we play in ensuring their safety. When we know our roles and take actions, we can make a difference in pedestrian and bicycle safety.




Every Life Counts - Teaser






Every Life Counts - Pedestrian






Every Life Counts - Jogger






Every Life Counts - Distractions






Every Life Counts - Cyclist