Alert Today Alive Tomorrow safety campaign takes center stage at Daytona International Speedway
FDOT partnered with Florida native Scott Lagasse, Jr. to promote this important message, as he drove the #29 Alert Today Alive Tomorrow Toyota Camry in the DRIVE4COPD 300 Nationwide Series race at Daytona International Speedway on Saturday, February 22, 2014.
BikeWalkLee is a volunteer community coalition raising public awareness and advocating for complete streets in Lee County — streets that are designed, built, operated and maintained for safe and convenient travel for all users: pedestrians, bicyclists, motorists, and transit riders of all ages and abilities.
Florida DOT Saturates Jacksonville Market with Alert Today Alive Tomorrow Pedestrian and Bicycle Safety Messages
Jacksonville was covered in Alert Today Alive Tomorrow messages and signs as part of a rollout which began November 2013 and will run through summer of 2014. To educate motorists, pedestrians, and bicyclists about the safety campaign and to reduce fatalities and serious injuries, the campaign was placed in high priority areas throughout the city. The goal is to increase awareness and personal safety habits of all.
The coverage includes advertisements in gas stations, bars, and restaurants. In the spring, restaurants will host a brand night, where servers will wear the logo and distribute educational materials. Also, you will see moving billboards driving around town with the logo and information. Look for FDOT Safety in Jacksonville!
Florida’s Pedestrian and Bicycle Focused Initiative
In November 2011, Florida Department of Transportation (FDOT) Secretary Ananth Prasad charged District One Secretary Billy Hattaway with the task of championing Florida’s Bicycle/Pedestrian Focused Initiative. Secretary Hattaway quickly formed a team and began working towards the goal of increasing awareness and decreasing fatalities of bicyclists and pedestrians in Florida.
Florida’s Pedestrian and Bicycle Strategic Safety Plan
The purpose of Florida’s Pedestrian and Bicycle Strategic Safety Plan (PBSSP) is to focus funding and resources on the areas that have the greatest opportunity to reduce pedestrian and bicycle fatalities, injuries, and crashes. The PBSSP is designed to provide a comprehensive strategy to address pedestrian and bicycle safety issues by identifying goals, objectives, strategies, tasks, and performance measures for key program areas including:
Florida’s Pedestrian and Bicycle Safety Coalition
Many agencies, organizations, and groups have responsibilities and interests in pedestrian and bicycle safety issues. Florida’s Pedestrian and Bicycle Safety Coalition was formed to prioritize and implement the strategies identified in the PBSSP. This diverse group represents many agencies and organizations that have a vested interest in pedestrian and bicycle safety in Florida.
Alert Today Alive Tomorrow
As part of FDOT Secretary Prasad’s initiative, the “Alert Today, Alive Tomorrow” campaign is being presented via TV, radio, social media, transit advertising, local education, and enforcement activities. The message that “Safety Doesn’t Happen by Accident” is a reminder for all roadway users to pay attention and follow the rules of the road.